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Kudos to Vancouver singer/songwriter Sarah McLachlan for her effective use of 'sight, sound, motion and emotion' (video) to raise funds for the province of British Columbia's SPCA (Society for the Prevention of Cruelty to Animals).
Her stirring hit song "Angel" , as well as the melodic "Answer" blend brilliantly with images of animals in distress and receiving care. The call to action has resulted in over $30 million having been raised for the American SPCA since 2007, and over $1 million for her province's SPCA.
Learn more about Ms. McLachlan's efforts on her own website and in this recent Globe & Mail article. One person can make a huge difference.
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